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Hemingway Style
Blaise Pascal once said “I have made this letter longer than usual, only because I have not had time to make it shorter .“ The point being, it is much harder to write something that is succinct than a...
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Shhh! (The Secret Ingredient to Customer Insights)
Insights. That mystical, magical, overused buzzword that clients demand and suppliers promise. Every time I hear a cry for insights, I think of the movie “Monty Python’s Holy Grail” when The Knights...
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